food marketers are the second biggest
group of advertisers on the planet every
year they spend tens and tens of
billions of dollars to get us to over
consume foods that make us unhealthy
unhappy and overweight ultimately and
there's one big trick that they use over
and over again that once you see it it
can really help you make better food
choices and it's actually a trick that
magicians use it's misdirection and just
like a magician is able to perform their
tricks by getting your attention over
here while they perform the trick over
here the food manufacturers do the exact
same thing but they do it by hyping up
one big thing on the front of their
packages and so you'll notice this next
time you walk into the supermart you're
gonna see this it's on almost every
package brand new flavor um healthier
new recipe
reduced carbs
it doesn't matter it's almost limitless
what they can hype up but the purpose of
that is that it kind of bypasses our
analytical mind and goes right to our
emotional mind and you know if we're
working on eating better
that little thing can nudge us to make
the wrong choice because that one big
thing on the front of the package kind
of overwhelms us to not think about the
big picture what we're doing so the way
around this is to first of all recognize
this is going on see it in the
supermarket look around and notice how
they're trying to get you to focus on
one thing while they deliver you a whole
bunch of other stuff and again they
could say new healthier recipe right
they could put that on a pine bed and
jerry's if they wanted to they could put
half a gram less of sugar in it and then
call it a new healthier recipe you see
so they can do this with literally
anything there's almost no rules to it
there's no rationality to it but when we
see that and we're kind of on the fence
oh do i want to get the ice cream or not
then we see new healthier recipe it's a
lot easier for us ah you know what's
healthier
it's actually healthy for me it's
healthy ice cream and so you know again
it doesn't make sense logically but
that's not where we're making our
decisions from we're making very
emotional decisions typically and the
manufacturers and marketers know this
and so they really highlight one big
healthy thing
to try and overwhelm us the way around
this one of the easiest ways and a
couple ways the easiest way is to not
look at the front of the bag it's to
start training yourself to look at the
back of the bag look at the ingredients
right look at the nutritional
information that's a much more accurate
view now i know that's not as fun right
that's another you know aspect of the
market we'll get into another video but
um if you can start to truly see what
you're putting into your body if you can
start making your decisions more
rational logical based you're naturally
going to make better healthier choices
day in and day out okay so that's your
job here next time you go to the
supermarket look for this one big thing
that they're putting in front of your
face and see through it be the person
who can see through that trick to see
the truth all right so i hope you
enjoyed this remember nothing tastes as
good as thin healthy feels have a great
day
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